Overview #

The ActiveCampaign Integration Addon for WPForms allows you to automatically send form submissions from your WordPress website directly to your ActiveCampaign account. Instead of manually exporting contacts or copying subscriber information, the addon instantly creates or updates contacts, adds them to lists, applies tags, and triggers automations whenever a form is submitted.

Whether you’re growing your email list, nurturing leads, or automating your marketing campaigns, this integration helps you streamline your workflow and save valuable time.

With this feature you can: #

• Automatically create or update contacts in ActiveCampaign
• Add subscribers to specific email lists
• Apply tags automatically
• Trigger ActiveCampaign automations
• Map WPForms fields to ActiveCampaign fields
• Use conditional logic to control when data is sent
• Keep your marketing lists synchronized in real time

Requirements #

Before using the ActiveCampaign Integration, make sure you have:

• WordPress installed
• WPForms plugin installed and activated
• Ultra Addons for WPForms installed
• ActiveCampaign Integration Addon enabled
• An active ActiveCampaign account
• ActiveCampaign API URL
• ActiveCampaign API Key

Step 1: Get Your ActiveCampaign API Credentials #

Before connecting your account, you’ll need your API credentials.

1. Log in to your ActiveCampaign account.
2. Navigate to Settings → Developer.
3. Locate the following credentials:

• API URL
• API Key

Copy both values—you’ll need them in the next step.

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ActiveCampaign Developer settings showing API URL and API Key.

Step 2: Connect Your ActiveCampaign Account #

1. Navigate to WPForms → Settings → Integrations.
2. Locate ActiveCampaign.
3. Click Add New Account.
4. Enter:

• Connection Nickname
• API URL
• API Key

5. Click Connect.

If the credentials are valid, your account will be connected successfully.

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ActiveCampaign integration connection screen.

Step 3: Create or Edit a Form #

1. Navigate to WPForms → Add New.
2. Create a new form or edit an existing one.
3. Add the fields you want to send to ActiveCampaign.

Typical fields include:

• Name
• Email Address
• Phone Number
• Company
• Message

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Sample lead generation form.

Step 4: Enable ActiveCampaign Integration #

Inside the form builder:

1. Go to Marketing → ActiveCampaign.
2. Click Add New Connection.
3. Enter a connection nickname.
4. Select your connected ActiveCampaign account.

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Marketing → ActiveCampaign settings.

Configure ActiveCampaign Settings #

After creating the connection, configure the following settings.

ActiveCampaign Account #

Select the ActiveCampaign account you connected earlier.

Action #

Choose what happens after a form submission.

Available actions may include:

• Create Contact
• Update Existing Contact
• Create or Update Contact

Choose the option that best fits your workflow.

Email List #

Select the ActiveCampaign list where new contacts should be added.

Examples:

• Newsletter
• Customers
• Leads
• Webinar Registrations

Field Mapping #

Map your WPForms fields to ActiveCampaign contact fields.

Example:

WPForms Field	ActiveCampaign Field
Name	Full Name
Email	Email
Phone	Phone
Company	Organization

Proper field mapping ensures accurate subscriber information.

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Field Mapping interface.

Tags #

Automatically assign one or more tags to contacts.

Example tags:

• Newsletter
• New Lead
• Customer
• Webinar
• VIP

Tags help organize contacts and trigger automations.

Custom Fields #

If you’ve created custom fields in ActiveCampaign, you can map them directly from your WPForms fields.

Examples:

• Company Size
• Industry
• Product Interest
• Budget

Conditional Logic #

Conditional Logic allows you to decide when submissions should be sent to ActiveCampaign.

Example #

Only subscribe users if:

• Newsletter checkbox is selected

OR

• User chooses “Marketing Updates”

To configure:

1. Enable Conditional Logic.
2. Create your conditions.
3. Save the form.

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Conditional Logic settings.

Trigger Automations #

Once contacts are added to ActiveCampaign, they can automatically enter your existing automation workflows.

Examples:

• Welcome email sequence
• Lead nurturing campaign
• Sales follow-up
• Webinar reminders
• Customer onboarding

No additional setup inside WPForms is required beyond adding the contact or tag.

How the Integration Works #

1. Visitor submits your WPForm.
2. WPForms validates the submission.
3. The ActiveCampaign Integration processes the data.
4. Contact information is sent securely to ActiveCampaign.
5. The contact is created or updated.
6. Selected tags and lists are applied.
7. ActiveCampaign automations begin immediately.

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Workflow illustration.

Testing the Integration #

Before publishing your form:

1. Save your form.
2. Submit a test entry.
3. Open ActiveCampaign.
4. Navigate to Contacts.
5. Verify the contact appears.
6. Confirm:

• Contact information
• Tags
• List membership
• Custom fields
• Automation enrollment

Everything should sync within seconds.